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CIENCE Case Study

• Post by Thomas Cornelius
CIENCE Case Study
Case Study 12 Min Read

Sales development is a numbers game, but one that requires finesse. CIENCE, a major player in sales development, hit a wall. Their traditional methods worked, but scaling them was like trying to boil the ocean with a match. They needed a solution that could multiply their efforts without diluting their effectiveness.

graph8 provided that solution. It’s not about buzzwords or fleeting trends - graph8 is a platform that gets results. It takes the grunt work out of sales development and amplifies the human touch that closes deals.

CIENCE wasn’t looking for a band-aid. They needed a complete overhaul of their sales development process. The market was evolving, client demands were intensifying, and the old playbook wasn’t cutting it anymore. They needed to evolve or get left behind.

graph8’s AI-powered platform wasn’t just another tool in the toolbox. It was the power saw to CIENCE’s hand file - exponentially more efficient and precise. It didn’t just help CIENCE keep pace; it propelled them ahead of the pack.

This case study isn’t about feel-good stories or marginal improvements. It’s about hard numbers, tangible results, and a fundamental shift in how sales development operates. We’ll show you how graph8 turned CIENCE’s sales development reps from overworked email jockeys into strategic outreach specialists, how it multiplied their productivity, and how it scaled personalization in a way that was previously thought impossible.

If you’re still doing sales development the old way, buckle up. This case study is going to show you what you’re missing, and why companies like CIENCE are leaving their competitors in the dust.

“graph8 has revolutionized our operations. We’ve seen a 50% boost in response rates, 200% increase in lead flow, and 95% reduction in manual data entry. Our SDRs are managing 4x more contacts and running 3x more concurrent campaigns. We’re not just improving—we’re redefining B2B sales development.”
— Guirae Jang, EVP of Growth, CIENCE

The Challenge: Scaling Sales Development

Before graph8 entered the picture, CIENCE was fighting an uphill battle. Their sales development representatives (SDRs) were drowning in a sea of repetitive tasks, struggling to keep their heads above water. Here’s what they were up against:

1. Time-Sucking Manual Processes

SDRs spent countless hours on tasks that didn’t directly contribute to closing deals. They were data entry clerks masquerading as sales professionals, wasting time that could have been spent on high-value interactions.

2. Personalization Paradox

CIENCE knew personalization was key, but scaling it seemed like squaring the circle. SDRs were stuck between generic, ineffective outreach and time-consuming custom messages that limited their reach.

3. Lead Management Mayhem

Managing leads was like herding cats. SDRs juggled hundreds of contacts, often losing track of follow-ups and missing crucial engagement opportunities. Scaling beyond this was a pipe dream.

4. The Analog Anchor

Traditional SDR functions were analog in a digital world. Phone calls, manual email drafting, and endless CRM updates were holding CIENCE back from the exponential growth they knew was possible.

5. Data Disconnect

Despite having access to vast amounts of B2B data, CIENCE struggled to leverage it effectively. The potential for data-driven outreach was there, but the means to execute it at scale were not.

6. Inefficient Communication Channels

Email ping-pong was the norm. SDRs wasted time on back-and-forth scheduling, follow-ups, and coordination. Every minute spent on administrative tasks was a minute not spent on revenue-generating activities.

The Solution: graph8’s AI-Powered Platform

graph8 didn’t just address CIENCE’s challenges—it eliminated them. Here’s how graph8 transformed CIENCE’s sales development operations:

Automated Data Management

graph8’s AI-powered data engine automatically enriches contact information, updates CRM records, and maintains data accuracy. SDRs no longer waste time on manual data entry—they focus on what they do best: building relationships and closing deals.

Hyper-Personalized Campaigns at Scale

graph8’s Campaign AI analyzes prospect data, intent signals, and engagement patterns to craft personalized messages that resonate. CIENCE’s SDRs can now send hundreds of personalized touchpoints daily, each tailored to the specific prospect and their buying journey.

Intelligent Lead Prioritization

graph8’s intent data and predictive analytics help CIENCE’s SDRs identify high-value prospects and prioritize their outreach efforts. No more guessing—data-driven decisions guide every interaction.

Multi-Channel Automation

graph8 enables CIENCE to orchestrate seamless multi-channel campaigns across email, SMS, phone, and chat. Every touchpoint is coordinated, tracked, and optimized for maximum impact.

Real-Time Performance Insights

graph8’s analytics dashboard gives CIENCE’s leadership real-time visibility into campaign performance, SDR productivity, and ROI. Data-driven decisions replace gut feelings and guesswork.

The Results: Numbers That Speak Volumes

The transformation wasn’t incremental—it was exponential. Here are the hard numbers:

Response & Engagement Metrics

  • Response Rates: Increased by 50%. More prospects are engaging, more conversations are happening, more deals are closing.
  • Lead Flow: Increased by 200%. CIENCE is now generating twice as many qualified leads with the same resources.
  • Personalized Touchpoints: SDRs now send 200 personalized touchpoints daily, up from 50.
  • Campaign Complexity: SDRs now run 10 concurrent campaigns, up from 3.

Efficiency Metrics

  • Tasks Automated: 80% of routine SDR tasks are now handled by graph8.
  • Manual Data Entry: Reduced by 95%. SDRs now focus on strategy, not data input.
  • Meeting Scheduling: Time spent reduced by 90%. No more email ping-pong.

ROI Metrics

  • Cost per Lead: Decreased by 40%. More leads, less spend.
  • Revenue per SDR: Increased by 150%. Each SDR is now a significantly more effective revenue-generator.
  • Overall ROI: 300% increase in the first year after implementing graph8.

These aren’t inflated numbers. This is the reality of what happens when you supercharge your sales development process with graph8’s AI-driven approach.

The Impact on CIENCE’s Sales Development Process

graph8 didn’t just improve CIENCE’s sales development process; it fundamentally transformed it. Here’s how:

1. Efficiency Redefined

The days of SDRs drowning in busywork are over. With graph8, CIENCE’s team now operates like a finely tuned machine. Every minute counts, every action has purpose. What used to take a day now takes an hour. This isn’t about working harder; it’s about working smarter.

2. Personalization at Industrial Scale

CIENCE cracked the code on personalization. They’re not just reaching more prospects; they’re reaching them with messages that resonate. It’s like having a team of expert copywriters working around the clock, but faster and more consistent.

3. Data-Driven Decision Making

Guesswork is dead. graph8 turns CIENCE’s sea of data into actionable insights. SDRs now know who to target, when to reach out, and what to say. It’s not just about having data; it’s about wielding it like a weapon.

4. SDRs Unleashed

CIENCE’s SDRs have been liberated from the drudgery of data entry and repetitive tasks. They’re now strategic operators, focusing on high-value activities that machines can’t replicate. The result? Higher job satisfaction and better performance.

5. Scalability Without Compromise

CIENCE can now take on more clients, handle larger campaigns, and expand into new markets without sacrificing quality. They’ve broken free from the linear relationship between headcount and output.

6. Competitive Edge Sharpened

In a world where everyone claims to offer personalized outreach, CIENCE is actually delivering. They’re not just keeping up with the competition; they’re setting the pace.

7. ROI That Turns Heads

The numbers don’t lie. CIENCE’s investment in graph8 paid for itself and then some. They’re not just saving money; they’re making money in ways they couldn’t before.

8. Adaptive Outreach

Market changes? New trends? CIENCE can pivot on a dime. graph8’s AI-driven approach means they’re always optimizing, always improving, always staying relevant.

The impact goes beyond metrics. CIENCE has transformed from a traditional sales development company into a tech-powered sales enablement powerhouse. They’re not just doing the same things better; they’re doing entirely new things that weren’t possible before.

Future Outlook

The CIENCE and graph8 partnership is set to redefine the sales development landscape. Here’s what’s on the horizon:

1. Fully Autonomous AI Voice Agents

CIENCE is gearing up to deploy graph8’s cutting-edge AI voice agents. These aren’t your average chatbots. We’re talking about AI that can conduct entire sales calls autonomously, understanding context, objections, and even subtle vocal cues. It’s not science fiction—it’s CIENCE’s next big move.

2. Cross-Channel Memory Consistency

Forget disjointed interactions. graph8’s AI is about to get a memory upgrade that would make an elephant jealous. Whether a prospect interacts via chat, email, or phone, the AI will maintain a consistent memory. It’s like having a sales team with perfect recall and seamless handoffs.

3. Hyper-Personalized, Multi-Channel Outreach

With this advanced memory and multi-channel capability, every interaction builds on the last. Emails reference previous calls, calls pick up where chats left off. It’s not just personalization—it’s a tailored journey for each prospect.

4. AI-Driven Strategy Formulation

The next evolution? AI that doesn’t just execute strategies but formulates them. Imagine playbooks that adapt in real-time based on aggregated call data and market trends.

5. Predictive Analytics on Steroids

With data flowing in from multiple channels, including voice interactions, CIENCE’s predictive models are about to get a lot smarter. We’re talking about predicting not just which leads will convert, but when and how.

6. Ethical AI and Compliance Safeguards

As AI takes on more customer-facing roles, CIENCE and graph8 are doubling down on ethical AI practices. They’re building in safeguards to ensure transparency, data protection, and compliance with emerging AI regulations.

7. Human-AI Collaboration 2.0

This isn’t about replacing SDRs—it’s about superpowering them. Human agents will focus on high-level strategy and complex negotiations, armed with AI-generated insights from thousands of interactions.

8. Scalability Redefined

With AI handling calls, chats, and emails 24/7, CIENCE’s capacity is about to explode. They’re not just talking about handling more leads—they’re rewriting the rules of what’s possible in sales development.

This isn’t a far-off roadmap. CIENCE is already in the advanced stages of implementing these AI voice agents and cross-channel memory systems. They’re not just preparing for the future of sales development—they’re actively creating it.

The sales world is about to change dramatically, and CIENCE, powered by graph8, is leading the charge. Buckle up—the future of sales is here, and it speaks with an AI voice that remembers every interaction.